As we mentioned last week, small businesses inject their communities with unique character. A side-effect of this, is that “Mom & Pop’s” will also provide a personalized product or experience which uniquely caters to your community.
Not only do these businesses bring character to their communities, they think of their communities when creating their products.
Locally-Made Unique Products
Sure, you can find nice gifts at big box stores and get food at any fast-food chain, but you certainly won’t find any one-of-a-kind treasures or exquisite local flavors unique to your community.
Locally-owned, independent businesses pride themselves in offering unique, specialty items, services, and foods. Because they don’t have to cater to national or even state-wide needs, they can offer products and services that specifically represent your community.
They can offer a more enjoyable shopping experience that allows time for more thoughtful browsing.
Neighborly Customer Service
There are aspects of small-town life that are better reflected at local businesses. People are nicer, more polite, and offer a better customer service experience. They make you feel welcomed and free to explore and ask questions.
The local owner may be your neighbor, or your kids may be in the same class or soccer team.
The local owner may be your neighbor, or your kids may be in the same class or soccer team. They are friends, acquaintances, people you interact with outside of their business. They get to know you, and so they can offer a more personalized experience when you come into their business with a question.
Most owners fill every role within their business, including customer service. To them, every customer truly matters. If you have an issue of any sort, more than likely, that owner will be nearby to ensure any issues are resolved and you leave satisfied.
Not to mention, locally-made unique products can help build buzz around your town and attract new clients and tourism to your area.