Our Ambassadors identify "targets" (deserving businesses) that could use an extra boost of support, attention, cash, and love. We direct our entire group to impact one business in a BIG way over a couple of days.
This has major impact for that one business, but it also brings much needed awareness to ALL of our locally-owned businesses that need our help and support.
Keep Local Alive is a MOVEment that combines a message with actual tools, resources, and most importantly, passionate local people who want to keep their communities vibrant through supporting the locally-owned, independent businesses that make it so special.
LAUNCH A SOCIAL MEDIA ENGINE
BRANDING, CONTENT, FACEBOOK & INSTAGRAM
We start by installing a localized movement framework consisting of a Facebook page, Instagram account, and exclusive Facebook Group. We then launch localized Keep Local Alive campaigns to drive awareness & support.
GROW A VIRAL GRASSROOTS TRIBE
Facebook Groups provide an opportunity to build an exclusive, carefully curated and moderated community of like-minded locals who not only love local but want to take ACTION to support it. Groups enable locals to invite friends, who invite friends, who invite friends, etc. That viral element is the juice that powers the movement.
The heartbeat of the local movement? PEOPLE! This isn't a movement of nice slogans, social posts, and stickers. We recruit local "Ambassadors" who are local influencers who love their community and have a vested interest in supporting it. From there, the real magic begins when launching the BOOST CREW, a group of volunteers who commit to supporting a target business every single week with their dollars, reviews, and social love.
The final step of launching the movement comes in the form of a business directory. Why is it such a big deal? None of the existing search platforms enable you to see the locally-owned, independent businesses in your area. We can change all that by getting business owners to band together to list their businesses all in one spot.
Locally-owned (owner actually lives in the community), independent (not part of a franchise or corporation) businesses.
OUR FOCUS: BRICK & MORTAR
Keep Local Alive has been about supporting the most at-risk businesses since it's inception: locally-owned, independent brick & mortar retail and restaurants.
However, we actively involve and assist home-based makers as well as local service businesses.
We are not "anti" corporation or franchises, and we especially acknowledge that many franchises are actually locally-owned and even family-run. However, we've made the choice to pick a clear target and maintain focus on helping this business segment.